Whola is the future of fashion wholesale. Better buying & more time for living. We wanted to put the power back into retailers’ hands – buying what they needed, when it suited. Whola collates Australia’s best fast fashion brands for buyers to access instantly. Empowering retailers to make their best buying decisions.


Lead Designer


Art Direction, UI/UX Design, Design System, Customer Experience, Marketing, Magento



“Josh’s designs made my heart sing. He perfectly captured the fun, approachable brand we’d created into a beautiful design system that maximised our B2B clients experience.”

Alice Fitch, Fashion Wholesale Expert, Foudner of WHOLA